Privacy policy requirements in Brazil
What a privacy policy has to say if you operate from Brazil, which law applies, who enforces it, and which other pages you need alongside it.
The facts for Brazil
- Law that applies: the Lei Geral de Proteção de Dados (LGPD).
- Who enforces it: the Autoridade Nacional de Proteção de Dados (ANPD).
- Language your users read: Portuguese. Terms and a privacy policy in a language your buyer does not speak are worth little, whatever they say.
- Published legal notice: not generally required in Brazil; the operator details live in the privacy policy and the terms.
- Pages this produces: Privacy Policy, Terms of Service, Account and data deletion page, Cookie Policy, End User License Agreement.
What LGPD asks for that a generic template will not have
The rights include anonymisation and portability, and confirmation that processing happens at all.
Being established here is what makes LGPD your regime. It is not the only way a law reaches you: the GDPR follows the user too, so a company anywhere that offers a service to people in Europe, or watches what they do there, is caught by it as well. Which means LGPD is your floor, and the law of the places you sell into can add to it.
- The legal basis for each processing operation, from the ten the LGPD lists.
- Who your data protection officer is, and how to reach them.
- Whether data leaves Brazil, and on what basis.
What every privacy policy has to contain
- Who you are, in a way someone could write to: a name, an address and an address for privacy questions.
- What you collect, item by item, and why you collect each one.
- Who else sees the data: hosting, analytics, payments, crash reporting, and where each of them runs.
- How long you keep it, and what happens when someone deletes their account.
- How to complain to the Autoridade Nacional de Proteção de Dados (ANPD) if you do not answer.
The pages that go with it in Brazil
A privacy policy on its own is rarely the whole requirement. For an app shipping on iOS, Android and the web from Brazil, the set is usually: Privacy Policy, Terms of Service, Account and data deletion page, Cookie Policy, End User License Agreement.
Brazil does not generally require a separate published legal notice, so the operator details live inside the privacy policy and the terms.
The mistakes that cost people a review
- A policy that names a template company rather than yours.
- A deletion route that only exists inside the app, when the store wants one reachable from a web page.
- A list of what you collect that does not match what the app actually asks for.
- A link that 404s three months later because the page was hosted on a free tier that expired.
Keeping it true after launch
A legal page stops being true the moment the product moves past it, usually by adding a payment provider, an analytics SDK or a sign-in. Under LGPD the drift is yours rather than your vendor's, and the Autoridade Nacional de Proteção de Dados (ANPD) is who hears about it.
- Re-read it whenever you add a dependency that sees user data.
- Re-check what loads on the page after any change: the cookie notice and the policy have to agree.
- Keep the URL stable. Changing where a policy lives breaks every listing that points at it.
Common questions
Do I need a privacy policy if my app collects almost nothing?
Yes. Both stores require a working privacy policy URL before your listing goes live, whatever the app does. A short and honest policy is fine; a missing one is not.
Can I use a template from another country?
Only as a starting point. A template written for one regime names the wrong law, the wrong authority and sometimes rights that do not exist where you are. Under LGPD the wording and the rights differ from the American and the Brazilian versions.
Who enforces this in Brazil, and what can they actually do?
the Autoridade Nacional de Proteção de Dados (ANPD). They take complaints from your users, can order you to change how you process data, and can fine you. In practice most cases start as a complaint from one person who could not get an answer from you, which is the cheapest thing on this page to avoid.
Does it have to be in Portuguese?
The safe answer is yes for the market you sell to. A policy nobody can read is treated as a policy nobody agreed to, and store reviewers in Brazil read the listing in their own language.
Where should I host it?
Anywhere that will still be there in a year and does not need a login. Store reviewers open the link, and so do the people who use your app.